Plus API — Real-Time Netherlands Grocery Data
Access Plus supermarket's Dutch grocery catalog via the Pepesto API — live pricing in EUR, nutritional data, and availability from plus.nl, returned as structured JSON.
What Does the Plus API Return?
Everything visible in the Plus app and website, returned as clean JSON via a single REST call.
Plus-specific: Plus is a cooperative of independently owned Dutch supermarkets; the online store reflects a national assortment.
Why Use an API Instead of Building Your Own Plus Integration?
Developers who have tried to build their own Plus data pipeline know the obstacles. Unofficial workarounds exist, but they come with real costs.
Plus updates their website regularly — changing markup, adding rate limiting, or restructuring categories. Pepesto absorbs all of that. Your integration keeps working.
The same JSON field names work whether you're calling Plus, Albert Heijn, Tesco, or any other supported chain. One integration for all of Europe.
Calling a REST API takes hours. Building, maintaining, and scaling your own Plus data extraction takes months — and requires ongoing engineering resources.
DIY data extraction is fragile: a single layout change can silently break your pipeline. Pepesto monitors and updates integrations continuously so you don't have to.
Fetch Plus Products in One Request
A single authenticated POST to /api/catalog returns
the full structured product catalog from Plus.
curl -X POST https://s.pepesto.com/api/catalog \ -H "Authorization: Bearer $PEPESTO_API_KEY" \ -H "Content-Type: application/json" \ -d '{"supermarket_domain": "plus.nl"}'
{
"supermarket_domain": "plus.nl",
"products": [
{
"name": "Barilla Penne Rigate 500g",
"brand": "Barilla",
"pack_size": "500g",
"price": 1.89,
"unit_price": 0.38,
"unit_label": "per 100g",
"promo_price": 1.49,
"availability": "in_stock",
"category": "Pasta & Rice / Pasta / Penne",
"nutrition": {
"energy_kcal": 352,
"protein_g": 12.5,
"carbs_g": 70.5,
"fat_g": 1.5
}
}
]
}What Can You Build?
The Plus API gives your product a live data layer on top of one of Netherlands's leading grocery retailers.
Compare Plus prices against other Netherlands retailers in real time. Flag promotions, track price history, and surface the best deal per product.
Let users build a weekly shopping list and see the exact Plus cost — including any active promotional prices — before they shop.
Match recipe ingredients to real Plus products and show the true cost of cooking from a given menu. Drive grocery orders directly from your meal planner.
Access structured nutritional data — calories, macros, allergens — for the exact products sold at Plus. Power food logging and dietary tracking with real supermarket data.
Monitor Plus's product range, pricing strategy, and promotional cadence at scale. Track SKU introductions, price changes, and out-of-stock events over time.
Give your AI agent the ability to search Plus's catalog, compare products by price or nutrition, and place grocery orders — all programmatically via REST.
Coverage & Data Freshness
Covers plus.nl — Plus supermarket's Dutch online grocery store. Pricing in EUR. Plus operates exclusively in the Netherlands as a cooperative of independent supermarket operators.
Netherlands — plus.nl. Pricing in EUR.
Daily. Promotional prices and weekly deals are included in every update cycle.
All products listed online at plus.nl — including active promotions and full product details.
All product data and pricing is sourced from publicly listed pages on plus.nl. Pepesto does not access retailer-gated pricing or any data not visible to a regular visitor. Products shown at a lower price due to a promotion or budget-tier range are included because they appear publicly on the site — not through any special retailer agreement.
How to get started
Three steps. No approval process. Your first call can be running within minutes.
Purchase a credit pack via Stripe. Pay-as-you-go from €0.05 per request. No monthly subscription, no minimum spend. Credits don't expire.
After purchase, call /link with your email — your API
key is returned immediately. No waiting, no approval form, no account
setup.
Make your first call to /api/catalog with
chain: "plus-nl". Full endpoint reference and example
responses are in the API docs.
Purchase via Stripe, then call /link with your email — your
key is returned immediately. No approval process, no waiting.
Frequently Asked Questions about the Plus API
Plus supermarket does not offer a public developer API. Pepesto provides a maintained API layer that normalises Plus's product catalog from plus.nl into consistent JSON, updated daily.
Pepesto returns a unified JSON schema across all supported chains. Each Plus product includes name (in Dutch), price in EUR, promotional price where active, unit price, availability, category path, brand, and nutritional data.
Data from plus.nl is refreshed daily, capturing current online prices and active promotional deals.
Purchase Pepesto API credits, retrieve your key via /link, then call /catalog with chain set to plus-nl. Full endpoint reference is at pepesto.com/docs/grocery-shopping-api.
Yes. The integration covers plus.nl — Plus supermarket operates exclusively in the Netherlands.
Pepesto supports all three major Dutch grocery retailers: Albert Heijn (ah.nl), Jumbo (jumbo.com), and Plus (plus.nl) — all accessible via a single API with a consistent JSON schema.
The standard catalog is indexed daily — prices, availability, and product details are refreshed every 24 hours. If your use case requires more frequent updates or push notifications on price changes, get in touch and we can discuss what's possible.
Other Supermarkets Available on Pepesto
One API key gives you access to 25+ European grocery chains with a consistent JSON schema.
