Vegan Meal Cost Comparison: HelloFresh vs. Swiss Supermarkets

Welcome to our comprehensive guide on optimizing your HelloFresh vegan experience with Pepesto! Discover how Pepesto’s flexible approach can make plant-based meals 25–75% more affordable, without compromising flavor or variety.

Key Takeaways

Visual TL;DR: HelloFresh and Grocery Stores Costs Per Portion (vegan)

Quick Summary: HelloFresh and Grocery Stores Costs Per Portion

HelloFresh’s Discounted First-Order Price: ~5–8 CHF/portion

New HelloFresh customers can enjoy lower prices with introductory discounts, but once those discounts expire, the cost jumps to ~10–18 CHF/portion (depending on the number of meals and people).

Pepesto’s Everyday Price: ~2.50–9 CHF/portion

Typically lands in the ~2.50–9 CHF/portion range—often cheaper than HelloFresh, even at their new-user discount rate.

Short-Term Convenience with HelloFresh

If short-term convenience or trying out meal kits is your top priority, HelloFresh might still be appealing—especially if you snag discount codes.

Long-Term Savings and Flexibility with Pepesto

For consistent, long-term savings and greater flexibility in meal planning, Pepesto emerges as the smarter choice.

Methodology 💡

Our analysis compares the costs associated with HelloFresh and Pepesto over a given week. We considered various household sizes and meal frequencies to provide a comprehensive overview.

Data Sources:

  • 📊 HelloFresh pricing is based on current HelloFresh subscriptions and discounts in Switzerland. We consider a new user who gets a 50% discount on their first order, and existing users who don't have a discount code and pay the regular price.
  • 📈 Pepesto pricing is dynamically calculated using local supermarket prices from Coop, Migros, Farmy, and Aldi.
  • 🔍 We use HelloFresh recipes as a starting point and create equivalent Pepesto menus for different number of people and portion counts. Our technology quickly matches recipes to supermarket products, enabling rapid price calculation for both individual recipes and entire menus.
  • ℹ️ We list the top 3 questions below, don't forget to also check the full FAQ

In the previous three questions, you can find the current price when you open any of the Pepesto menu links. The price is dinamically calculated based on the recipe products, their availability and price. When we match a recipe, we try to match the recipe to products that are available now, so that you can buy all the ingredients for the recipe.

Thanks for asking! Here is the process on a high level:
  • Download and install the Pepesto app.
  • Adjust the portions in settings. Portions in Pepesto is the equivalent of people in HelloFresh.
  • Import the recipes (recipes is the number of meals in HelloFresh). When importing a recipe (either from HelloFresh or anywhere else), Pepesto adjusts the recipe based on the portions.
  • Add the recipe to the meal plan.
  • Have a look at the price and the shopping list.
  • Let us know how it went and if you have any feedback for us, we love feedback!

Detailed Cost Data & Visualizations 📈

Per-Portion Costs Table

People Meals/Week Portions New User Price (50%) Existing User Price New user/portion Existing User/portion Coop Migros Farmy Aldi
224 32.5065.00 8.1318.74 6.117.449.135.23
236 40.0080.00 6.6714.99 4.815.598.784.45
248 50.00100.00 6.2513.74 4.734.717.984.17
2510 60.00120.00 6.0013.00 5.005.018.084.47
428 52.50105.00 6.5614.37 3.113.764.822.75
4312 65.00130.00 5.4211.66 3.033.714.902.69
4416 80.00160.00 5.0010.62 2.992.904.712.43
4520 92.50185.00 4.639.75 2.592.645.112.63

Visual TL;DR: HelloFresh and Grocery Stores Costs Per Portion (vegan)

👉 This chart compares the cost per portion for HelloFresh (existing customer, no coupons) vs. several Swiss supermarkets. You’ll notice that the grocery options consistently come in lower—even lower than HelloFresh’s new-user discount in many cases.

Conclusion 🌟

Both HelloFresh and Pepesto cater to busy professionals, families, and individuals seeking convenience in meal planning and preparation. While HelloFresh offers an excellent introduction to meal kits with its promotional discounts and convenient, ready-to-cook meal options, Pepesto stands out by providing a more flexible and cost-effective (often between 25%-75% cheaper) solution for long-term meal planning and grocery shopping for vegan meals. By leveraging your existing supermarket preferences and offering significant annual savings, Pepesto not only enhances your culinary experience but also supports your budgetary goals.

Whether you're looking to try meal kits for the first time or seeking a sustainable and economical approach to meal planning, Pepesto offers the tools and flexibility to meet your needs effectively.

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