Next-Gen Grocery Shopping API
for Apps and Agents!
Pepesto makes it easy for apps and AI agents to place real supermarket orders across Europe. No scraping. No contracts. No chaos. We are the InstaCart for Europe!
The Harsh Reality of Grocery APIs in Europe
Most European supermarkets are extremely conservative when it comes to offering APIs or allowing third-party integrations. For startups, AI agents, and smaller food tech apps, access is usually impossible without deep contracts or workarounds.
Some teams resort to web automation. But even then, you’re left handling:
- 💻 Web scraping and brittle automation logic
- 🔐 Complex authentication and payment flows
- 🛒 Rapidly changing catalogs and pricing by location
- 🧠 Product mapping from generic grocery lists into SKUs
Why General-Purpose AI Falls Short
Even with access to product data, most out-of-the-box models struggle with tasks like mapping “lentils” to the correct item (raw, or pre-boiled, depending on the recipe context) in a supermarket catalog. They pick odd substitutions. And they’re expensive to run at scale.
Pepesto solves this by using small, fine-tuned foundational models built specifically for grocery mapping and meal plan processing. We handle product-level logic with higher precision, faster response, and drastically lower compute cost.
The European Market Is a Maze
Europe isn’t just multilingual. Every country has its own set of dominant grocery chains, platforms, and consumer expectations. Even within cities, availability varies by neighborhood.
To provide a truly scalable shopping experience across Europe, you need to integrate with many different stores — and stay up to date as products, prices, and locations change daily.
Pepesto Handles It All
Pepesto abstracts away this complexity and offers a single, clean API for placing real grocery orders across supported supermarkets in Europe.
Input: a single recipe, a meal plan, or a generic shopping list.
Output: a redirect URL pointing to a smart shopping interface hosted on s.pepesto.com.
- 🛍️ We turn ingredients into real products from nearby stores
- 🧾 Users can review, swap items, or mark what they already have
- 🧭 They can be redirected to or embed the UI in your app
- ✅ Final checkout requires Pepesto app (mobile SDK coming soon to avoid this limitation)
MCP Tool
For LLM-based agents and orchestration frameworks, Pepesto exposes a Model Context Protocol (MCP)-compatible tool definition. This enables agents to invoke the grocery shopping workflow as a structured function call, without needing to handle raw HTTP requests directly.
The MCP-compatible tool is well-suited for use in multi-agent systems and environments such as OpenAI's function calling, LangChain agents, or ReAct-style planners. It provides a predictable, schema-driven interface that aligns with modern AI tool invocation patterns and supports seamless integration into complex workflows.
Flexible Integration Options
- 🎨 White-label embedding – the redirect URL UI can be embedded directly in your app (no CORS issues)
- ↗️ Redirection – or send the user to s.pepesto.com to complete their purchase
- 📲 Mobile checkout – users complete orders inside the Pepesto app (mobile SDK coming soon)
Simple Pricing for AI Agents and Apps
No per-request charges for shopping list generation. Build and test freely – you only pay when your users actually buy.
TL;DR:
- ✅ No cost to generate shopping lists (within quota)
- 💳 €0.50 charged only when user clicks "Buy" and we place the supermarket order
- 🔑 Two payment modes:
- Charge the client app via API key credits (SaaS style)
- Ask the user to pay a configurable service fee up front
- 🤝 Service fee can be marked up, enabling affiliate revenue sharing with your app
Who is Pepesto's AI Grocery Shopping agent for?
🤖 AI Agents / Assistants
🛒 Shopping list applications
📝🍽️ Meal planning applications
🏷️ Promotion and discount applications
🍏 Nutrition applications
🏋️♂️ Gym and fitness applications
🥦 AI grocery stores
⚡ Let us know your idea!
If your customers crave a hassle-free experience, they’ll enjoy shopping groceries with Pepesto straight from your solution.
Build Smarter Grocery Experiences
Your food app or AI agent can go beyond planning — it can shop, too. Pepesto gives you the tools to make that happen across real European supermarkets, with zero infrastructure work.
Whether you're building a personal AI assistant, a nutrition platform, or a recipe-based shopping app, Pepesto’s API can bring your user journey full circle — from recipe to real-world checkout.
Start integrating today. We’ll handle the groceries.
Interested in early access or co-developing features? Contact us to become a design partner and enable grocery shopping in your app or agent.
